Tuesday, March 2, 2010

Who are you and what have you done with Gucci?

Gucci's all grown up, and me likey. Since the resignation of Tom Ford, the label has been in a bit of a slump. But Frida Giannini is on a mission to breathe new life into the Italian powerhouse and she doesn't want to hear a thing about that film-making predecessor everyone keeps going on about. She's determined to make her own footprint in this company, and if this collection is any indication, I think she's finally hit her stride.
Autumn/Winter was dominated by a pallette of neutrals, greys and cream. She focused strongly on tailoring, with a slim ostritch and suede patchwork coat, and even slimmer cut pants that flute slightly at the bottom. There were a couple of fitted dresses but she managed to drop the hemline slightly lower than usual and paired them with opaque tights. This is a different kind of glam and it might leave the typical Gucci consumer a bit shell shocked. Gucci has become synonamous with an over the top night time decadence that might have isolated a certain fragment of buyers in the past. This time around Frida has transferred the brand's signature lux sex appeal to the daytime, to let you know she's no one trick pony; Gucci can be as easily worn to the office cocktail party as it can for a star studded premiere or Vegas night out, and for all of us buyers who have been standing on the outside anxiously anticipating a moment like this, that is very welcome news. Belissimo!

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